August 21, 2014

Most people look at trade associations as a great networking tool, but value of trade association exceeds networking. Small businesses and nonprofits that invest in trade associations can optimize their resources and get a jump on the competition. This week, Let’s Talk Biz, talked with Molly Brogan, Vice President of Public Affairs for the National Small Business Association (NSBA). The NSBA is a staunchly nonpartisan organization that reaches more than 150,000 small businesses across the country and is the nation’s first advocacy organization. It will celebrate 75 years of advocacy on behalf of the America’s entrepreneurs.

Let’s Talk Biz wanted to know from Molly what are the benefits of being a member of NSBA. In addition to vigorous lobbying efforts in Washington, D.C. NSBA members benefit from vast expertise in tax simplification and fairness, procurement, regulatory reform, affordable health care, small business technology funding, and small business exporting. NSBA also offers various member-only discounts for small-business products including lending and shipping.

Small businesses that invest in resources, research, and industry trends are more likely to emerge as winners and contribute to community development. In challenging economic times trade associations are even more relevant to the members they serve. Trade associations provide and /or offer members resources to educate, retool, and build for the future. Most associations maintain a database of articles with a wealth of information written by experts.

Trade associations play a crucial role in promoting best practices, helping companies become competitive, and formulating effective public policy. An association lobby carries more weight than one company addressing a legislative issue alone. They have a tremendous potential to act as a coordinated voice for business, and disseminate information quickly about government policy to their members. Productive engagement between associations like NSBA and government is very important for policy.

NSBA’s vision and mission:
Building an inspired, engaged and resourceful small-business community is NSBA’s vision. Our mission is to help our members be their best by building human connections to knowledge, ideas, issues and marketplaces. For small-business owners all across the U.S., Virgin Islands, Guam, and Puerto Rico, NSBA is the national community that multiplies their voice and potential.
• Influencing the development of the small-business community
• Increasing business opportunities in the marketplace
• Providing a forum to discuss ideas and policies with influential policymakers
• Building the small-business community’s future through lobbying and representing the interests of America’s entrepreneurs.

Associations are beneficial in good and difficult times. They help member companies partner, build alliances, share resources, evaluate the market, develop new and timely educational programs, and share specialized market information that is beneficial to all.

To learn about Let’s Talk Biz’s pick of the week, visit: letstalkbiz.biz. Well until we meet again next week, let’s keep talking biz.

This is a sponsored content post.

Carolyn A. Winston and Addison Sims are hosts of Let’s Talk Biz. Tune in to Let’s Talk Biz weekly on The Daily Buzz and Live Love Shopping. She is President and he is Vice President of Carolyn A. Winston, Inc. a premier Marketing Management Consulting Firm specializing in education, brand, and cause marketing.

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